Trade Shows

Attending a trade shows can be expensive. With our established contacts and experience, we can do it plus with our Shared Costs program.

VMI offers you the opportunity to participate in several trade shows at lower costs by presenting and promoting your business or destination, at your first participation.

Benefits of trade shows are:

  • Lower cost per sale
  • Advertising the destinations or products
  • Time saving
  • Easy access and contacts with many buyers
  • Best way to launch and test new services
  • Best way to keep clients up-to-date with your new services
  • Best overall knowledge of the market

Shared Costs

In order to make trade shows accessible to everyone in the tourism industry, VMI has set up a cost-shared program; you share the costs with other tourism partners. We have established some basic criteria which are:

  • We do take a limited number of uncompetitive companies for each trade show
  • You are not obliged to be a member of the association, if this is the case, we take care of it
  • You must produce and provide us with your own profile
  • We do not talk about price, we leave you to negotiate everything with the customer
  • You receive at the end your sales report with contacts established

Yes, but how can you represent many tourism businesses, during a trade show?

  • We use our experience and common sense
  • Since we know each buyer, we will talk about what they are looking for
  • But we can introduce new business as well!

Advantages of using VMI are:

  • Already known on many trade shows
  • Known by many clients in the industry
  • Same person for three years
  • Available for trade shows in French, English or Spanish
  • Sharing the cost for one person: registration, transportation, meals, incentive
  • Template for a profile sheet
  • Cost of becoming a member of the association if necessary, which remains the property of VMI
  • Receiving leads within 48 hours
  • Receiving an Excel form with all contacts, comments and profiles (French or English only)
  • Receiving a general report on the trade show (French or English only)

If you have always thought that trade shows are expensive, you are right. However, VMI offers you the opportunity to be on the market at a much lower cost than if you were on your own.